Customer orders from you
The buyer places an order in your online store at the retail price — your branded store works 24/7.
Dropshipping is a retail model where you sell through your own online store while a supplier stores and ships the goods. The customer pays you, the order goes to the supplier, and your profit is the price difference.

Classic retail
Dropshipping
An honest trade-off: margins are lower than with your own stock — but the entry barrier is minimal and mistakes don't burn your budget.
The whole cycle — no warehouse, stock or logistics on your side
The buyer places an order in your online store at the retail price — your branded store works 24/7.
The order goes to the supplier: manually, or automatically when your catalog is synced with their stock.
The product travels straight to the customer — you never touch the parcel or keep inventory.
You earn the difference between your retail price and the supplier's wholesale price.
You focus on the product range and ads — turnover grows with no logistics costs.
The store is the heart of the model: it sells, builds your customer base and works for your brand
Ready-made niche designs, catalog, cart and checkout — no developers needed.
Fill it manually or via import; sync stock levels so you never sell what is gone.
A Merchant Center product feed is generated automatically — product ads from day one.
Dynamic remarketing and a social storefront — right where your audience lives.
Online payments, fiscalization and delivery services connect from the dashboard.
Start with zero platform costs: put the whole budget into traffic and niche testing.
Three things: a niche with a supplier, your own online store, and traffic. Suppliers are found among niche wholesalers — many actively welcome dropshippers and share wholesale price lists. Our practical tip: agree on stock synchronization right away, or you will sell items that are already gone.
Honestly about the risks: margins are lower than with your own stock; you depend on the supplier's inventory and quality; delivery mistakes are on you in the customer's eyes. That is the fair price of starting without capital — factor it into pricing and pick suppliers for more than their price list. More on store capabilities — platform features and ready-made designs.
Build a Turboshop store: a day to launch, a year for free, ads out of the box
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