Pick a niche and product
The sweet spot is where “I know this product” meets real demand. Check search and marketplace demand and look at competitors: if the niche sells, that is a good sign, not a reason to walk away.
How to Open an Online Store:
a Step-by-Step Guide
To open an online store you need five steps: pick a niche and product, choose a platform, build the store and fill the catalog, connect payments and delivery, and launch ads. Sounds like a lot — on a store builder it is a path with no developers and no big starting budget. Below we walk through every step and are honest about the pitfalls.
- No developers or technical skills
- The store launches in a day
The Step-by-Step Plan: How to Build an Online Store from Scratch
Six steps from an idea to the first orders
Choose a platform
Three options: a store builder — fast and affordable; custom development — for non-standard needs, pricier and slower; a marketplace — a quick start, but the business lives on someone else’s platform. For a first store, a builder is the best balance of cost and speed.
Build the store and design
On a builder the store starts from a ready-made design for your niche: logo, colors, banners — no code. A basic version is ready in a day.
Fill the catalog
Add products with photos, prices and descriptions — manually or by importing a supplier price list. Set up categories and filters so a buyer finds any product in two-three clicks.
Connect payments and delivery
Online payments, fiscalization and delivery services connect right from the dashboard. The less effort between “I want it” and “I bought it”, the higher the conversion.
Launch your ads
A store without traffic does not sell. Start with Google product ads and an Instagram catalog, and grow SEO in parallel — that is your free long-term traffic.
Your Own Store or Marketplaces and Social Media?
Marketplace / social media
- A commission on every sale — margin melts as you grow
- The customer base belongs to the platform, not you
- A ban or a rules change — and the business is gone in a day
Your own online store
- Your brand, your prices, your rules
- The customer base is yours — repeat sales with no commission
- Free SEO traffic from search works for you
Marketplaces can stay as an extra sales channel — but the core of the business should be a platform you own.
Why Open Your Store on Turboshop
The builder covers the technical side — you focus on products and sales
A store in a day
Catalog, cart and checkout — everything works out of the box, no developers needed.
Ready-made designs
Pick a design for your niche and adapt it to your brand: logo, colors, banners — no code.
Payments & delivery built in
Online payments, fiscalization and delivery services connect from the dashboard in a few clicks.
SEO groundwork included
Clean URLs, meta tags, sitemap and fast pages — the store is ready for search promotion.
Start with zero platform costs: put the whole budget into products and demand testing.
Support at launch
We help you set up the store, payments and delivery — you are not left alone with the launch.
Advertising from Day One
Building a website to sell products is only half the job: without traffic even the best store stays empty. That is why the advertising tools on Turboshop are ready right after launch:
- A Google Merchant Center product feed is generated automatically — product ads with no manual exports
- A Facebook and Instagram catalog — dynamic remarketing and a social storefront
- Google Tag Manager connects from the dashboard — analytics and pixels without code changes
No budget to buy stock — check the dropshipping model: a start with no warehouse. Browse ready-made designs to pick your look, and compare packages on the pricing page.
How Much It Costs
Live pricing — the
Basic
Everything you need to launch your first online store: a ready design, payments and delivery — start selling today.
250 UAH
/ mo
billed annually (3 000 UAH)
- Products count: up to 500 products
- Sales commission: 0%
- Orders count: unlimited
- Disk space: 2 GB
- Ready-made store designs
- Mobile version
- Online payments
- Delivery services
- SEO tools
- Custom domain
- Support: Email + chat
Plus
For stores that outgrew the start: more products, filters and variants, a catalog on Facebook and Instagram.
416 UAH
/ mo
billed annually (4 992 UAH)
Everything in Basic, plus:
- Products count: up to 1,500 products
- Disk space: 5 GB
- Filters and attributes
- Product variants
- Facebook and Instagram
Most popular
Standart
For growing stores: marketplaces, filters, marketing tools and CRM integration — everything to boost sales.
816 UAH
/ mo
or 694 UAH/mo billed annually — 8 328 UAH per year, saving 15%
3 mo — 775 UAH (−5%)
6 mo — 734 UAH (−10%)
Everything in Plus, plus:
- Products count: up to 5,000 products
- Disk space: 15 GB
- Marketplaces: Prom, Rozetka, Kasta, Epicentr
- Multi-language
- KeyCRM integration
Pro
Maximum power with no limits: API, TurboSklad inventory, advanced SEO and 24/7 site monitoring.
1728 UAH
/ mo
or 1469 UAH/mo billed annually — 17 628 UAH per year, saving 15%
3 mo — 1642 UAH (−5%)
6 mo — 1555 UAH (−10%)
Everything in Standart, plus:
- Products count: unlimited
- Disk space: 50 GB
- API and Webhooks
- TurboSklad inventory
- Loyalty program
- Filter landing pages
- 24/7 site monitoring
- Price types (retail / wholesale / dealer)
- User types
Turbo
Everything in Pro plus wholesale and scale tools: a B2B portal with personal prices, AI sales agents, 1C integration, multi-warehouse and turnkey migration.
3456 UAH
/ mo
or 2938 UAH/mo billed annually — 35 256 UAH per year, saving 15%
3 mo — 3283 UAH (−5%)
6 mo — 3110 UAH (−10%)
Everything in Pro, plus:
- Disk space: 100 GB
- B2B portal with personal prices
- AI agents for sales and chats
- 1C / BAS integration
- Multi-warehouse in TurboSklad
- Turnkey migration from another platform
Questions About Opening an Online Store
On a builder your main costs are the platform plan and advertising. Custom development costs an order of magnitude more and is not required to start.
Yes, online retail is business activity: in Ukraine you register as a sole proprietor, and online payments are fiscalized through a software cash register. Registration is done online, so this step does not block the launch.
On a builder a basic store comes together in a day: pick a design, add products, connect payments and delivery. Filling the catalog and preparing photos and descriptions usually takes longer.
No. The builder covers design, catalog, cart, payments and delivery without a single line of code. A developer is only needed for non-standard features — for that there is turnkey development.
With the niche: pick a product you know and that people search for. Then a free store, a small catalog and your first ads. That way you test demand on real buyers without risking a big budget.
