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Horoshop vs Turboshop: an honest comparison of pricing and features for an online store Comparisons

Horoshop vs Turboshop: an honest comparison of pricing and features for an online store

We at Turboshop compared both platforms using their public pricing pages: Basic UAH 250 vs 288, Standart 694 vs 816, Pro 1,469 with unlimited products vs 1,728 for 50,000, Turbo 2,938 vs B2B 3,360. We say plainly where Horoshop is more generous and explain who Turboshop is for.

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Storefront widgets in Turboshop: announcement bar, popups, cookie banner and contacts without a developer Capabilities

Storefront widgets in Turboshop: announcement bar, popups, cookie banner and contacts without a developer

We added a "Widgets" section to every Turboshop store: an announcement bar with a countdown, a language picker popup, a cookie notice, a back-to-top button, floating contacts and three promo-code popups. Everything is switched on with a toggle, has display rules and a live preview — here is why we built it and what you get.

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Customer reviews in Turboshop: trust, Google stars and faster decisions Capabilities

Customer reviews in Turboshop: trust, Google stars and faster decisions

Every Turboshop store ships with a built-in reviews module: 1–5 ratings, pros and cons, moderation, store replies and catalog ratings. Schema.org markup makes products eligible for star snippets right in Google search results.

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A shoe store powered by Forsage: launch in a week, not months Capabilities

A shoe store powered by Forsage: launch in a week, not months

Selling shoes from the Forsage-studio catalog? Turboshop ships a ready-made integration module: the whole catalog — products, photos, retail and wholesale prices, brands and stock — flows into your online store automatically and stays up to date on its own.

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Why an online store needs an SSL certificate Online store

Why an online store needs an SSL certificate

Without SSL the browser shows shoppers a “Not secure” warning, payment systems refuse to work and search engines rank the site lower. Here is what a certificate does — and how it works in Turboshop, where SSL is already part of the subscription.

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Catalog navigation: one clear category branch instead of two lists Capabilities

Catalog navigation: one clear category branch instead of two lists

The catalog sidebar now shows a single branch: one level up, the current category and its subcategories with product counts. Filters are back above the fold, and mobile gets a category strip above the listing.

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A large catalog without slowdowns: hundreds of thousands of products Capabilities

A large catalog without slowdowns: hundreds of thousands of products

We reworked storefront database queries and page rendering: the catalog, filters and product loading stay fast even with hundreds of thousands of items. Tested on catalogs of up to 300,000 products.

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Filters with product counts: shoppers see how much they will find Capabilities

Filters with product counts: shoppers see how much they will find

Catalog filters in Turboshop show the number of products next to every value and are expanded by default. Shoppers see the result before they click, and dead-end empty pages are gone.

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Exporting products to Rozetka from Turboshop: setup guide Capabilities

Exporting products to Rozetka from Turboshop: setup guide

The Rozetka export configurator: an on-the-fly XML feed, store data for the feed header, a category tree with rz_id, per-product control and feed eligibility rules.

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Exporting products to Prom from Turboshop: setup guide Capabilities

Exporting products to Prom from Turboshop: setup guide

The Prom export configurator: an on-the-fly product feed link, a category tree with Prom codes, attributes and variant groupers, price type and product selection mode.

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Custom fields in Turboshop: your own fields without a developer Capabilities

Custom fields in Turboshop: your own fields without a developer

A full overview of custom fields: your own fields for products, orders and customers — field types, checkout display, catalog filters, feed export and API access.

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Promo codes in Turboshop: promotions, codes and discounts Capabilities

Promo codes in Turboshop: promotions, codes and discounts

How promo codes work in Turboshop: marketing programs, promotions with scopes and mechanics, personal codes and bulk generation, order discounts and promo codes right on the storefront.

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What's new in Turboshop: Promo codes 2.0 and bulk repricing Updates

What's new in Turboshop: Promo codes 2.0 and bulk repricing

The busiest issue of the series: full-featured promotions with codes and scopes, a bulk price-change wizard with an audit log, fractional product quantities, blog article categories and customer types with wholesale pricing.

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Online store brand identity: how to build a visual style Glossary

Online store brand identity: how to build a visual style

What brand identity is, which elements it consists of and how to build the visual style of an online store on your own — without a designer or a big budget. Practical steps, an element table, common mistakes and a launch checklist.

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What's new in Turboshop: custom fields and a KPI dashboard Updates

What's new in Turboshop: custom fields and a KPI dashboard

The second update digest: custom fields for products, orders and customers, monthly KPI metrics on the dashboard, starter dictionaries for new stores and other improvements.

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