Shop-Express vs Turboshop: an honest comparison of pricing, limits and features

In short: Shop-Express and Turboshop are Ukrainian SaaS platforms for online stores with a very similar model: 0 % commission, hosting included, marketplace feeds, a B2B plan, API on Pro. We recommend Turboshop if you need a catalogue with no product cap, TurboSklad inventory, a B2B portal with AI agents and 1C, or a turnkey migration. Shop-Express is the better pick if a large product limit at the lowest subscription and a wide choice of CRM integrations matter most at the start.

Choosing a platform and afraid of getting it wrong? We at Turboshop understand that fear well: moving between platforms means weeks of work, the risk of losing search rankings and customers who are used to the old URLs. A wrong choice does not cost you one month of subscription — it costs everything you have already invested in the catalogue, content and advertising. So we compared Shop-Express and Turboshop honestly, plan by plan and limit by limit, so that you choose once and for a long time.

Prices and features were verified on the public pricing pages in September 2026; they may change, and we re-check the sources before every update of this article. The list of sources is at the end.

What Shop-Express and Turboshop have in common

Let us start with an honest admission: the two models are very close. Neither platform charges commission on sales, both include hosting, technical support and updates in the plan, both push products to Ukrainian marketplaces and both offer a separate plan for wholesale. Shop-Express has a 0 UAH setup fee and a trial period; on Turboshop a store is created for free and you pick a plan at the end of the free period — no setup fee and no choosing a plan blindly. So the difference is not "has it or not" but where each platform puts its emphasis and what it charges for it.

Shop-Express pricing vs Turboshop: comparison table

Below is Shop-Express pricing next to ours, billed annually (on Shop-Express the annual rate is 20 % below monthly; on Turboshop the annual discount applies to Standart, Pro and Turbo).

Which is the better value: plan by plan

Starting out: Shop-Express Basic 280 UAH vs Turboshop Basic 250 UAH

Honestly: Shop-Express gives you 2,500 products, multiple languages, a landing page builder, product variants and filters already on Basic. Our Basic is 30 UAH cheaper but built for 500 products — we designed it for a first store and testing demand, not for a large catalogue. If you have thousands of SKUs with variants from day one, Shop-Express Basic is the better start. If you are testing a niche with a few hundred products, you save money and get a platform you will not have to leave when the catalogue grows.

Mid-range: Optimal 600 UAH vs Standart 694 UAH

Optimal offers 25,000 products, marketplaces, Google Shopping, CSV/XML/YML import and promo codes. Our Standart costs 94 UAH more and caps at 5,000 products, but it already includes the KeyCRM integration (on Shop-Express, CRM only arrives on Pro at 1,200 UAH), multiple languages and feeds to Prom, Rozetka, Kasta and Epicentr. So if you need marketplaces plus CRM, the real pair is "Standart 694" against "Pro 1,200" — and we come out 506 UAH a month ahead.

Growth: Pro 1,200 UAH vs Pro 1,469 UAH

Shop-Express Pro is 269 UAH a month cheaper — a fact we do not hide. For that you get 50,000 products, CRM integrations, a ChatGPT assistant and API. We made our Pro unlimited in product count and added TurboSklad inventory, API and webhooks; we have tested the storefront with up to 300,000 products, as described in "A large catalogue without lag". If your catalogue is hitting the 50,000 ceiling or you keep stock on the platform, the price gap pays for itself because you never have to look for workarounds.

Wholesale: B2B 1,600 UAH vs Turbo 2,938 UAH

The biggest price gap — and the most honest explanation. Shop-Express B2B at 1,600 UAH gives price types, customer groups, a dealer account, warehouses and a B2B API for 50,000 products and 12 GB. Our Turbo is almost twice the price because we put into it not only a B2B portal with personal prices but also AI agents for sales and chats, 1C integration, multi-warehouse in TurboSklad, a turnkey migration from another platform and 100 GB. If all you need is a dealer account with price types, Shop-Express B2B is cheaper. If you are a manufacturer or distributor with accounting in 1C, several warehouses and a stream of chat requests, you pay for what you would otherwise assemble from separate services.

When Shop-Express is the better choice

• You start with thousands of products with variants on a minimal budget: 2,500 SKUs for 280 UAH.
• You already work in SalesDrive, KeepinCRM, Torgsoft or eSputnik — those integrations are on Pro.
• Price aggregators Hotline, Price.ua and EKatalog matter to you.
• You need a dealer account with price types without AI agents, 1C or multi-warehouse — the B2B plan at 1,600 UAH.
• You need multiple languages and wholesale prices on the cheapest plan.

When Turboshop is the better choice

• Your catalogue grows without a ceiling: on Pro and Turbo we do not cap product count, and the storefront handles hundreds of thousands of SKUs.
• You keep stock on the platform: TurboSklad from Pro, multi-warehouse on Turbo.
• Wholesale means more than prices — a B2B portal, AI agents, 1C and multi-warehouse in one plan.
• You are moving from another platform and want the team to do the migration — on Turbo it is included.
• You need Kasta and Epicentr alongside Prom and Rozetka, and KeyCRM already on Standart.
• AI search matters to you: we were among the first in Ukraine to build AI-search requirements into on-site store optimisation — structured data, llms.txt, direct answers in texts. More on the SEO page.
• You want to start without a setup fee and choose a plan only at the end of the free period.

Scenarios by niche

Clothing and footwear. Thousands of size and colour variants. On Shop-Express variants are counted separately, but the Basic limit is 2,500 SKUs, so a small brand fits for 280 UAH. On Turboshop, size and colour variants arrive on Plus at 416 UAH with 1,500 products and a Facebook and Instagram catalogue — choose by the real size of your range, not by the plan name.

Electronics and appliances with marketplaces. What matters is the feed to Prom and Rozetka and a CRM to process orders. On Shop-Express that is Optimal at 600 UAH plus Pro at 1,200 UAH for CRM; our Standart at 694 UAH gives both marketplaces and KeyCRM, and Pro adds TurboSklad for stock levels that change daily in electronics.

Manufacturer or distributor. If you only need price types and a dealer account, Shop-Express B2B at 1,600 UAH. If you run accounting in 1C, several warehouses, personal prices for hundreds of partners and an AI agent answering dealers in chat, Turbo at 2,938 UAH already has all of it in one place. We also have a dedicated page for manufacturers.

How to move from Shop-Express to Turboshop

We know what people fear when migrating: losing the catalogue, the customers and the search rankings. That is why we made migration a separate process, and on the Turbo plan we do it turnkey. Here is how it works:

1. Create a Turboshop store for free — nothing to pay at this stage.
2. Export your data from Shop-Express: the platform supports CSV/XML/YML export from the Optimal plan.
3. We move the catalogue and set up the structure so that page and category URLs are preserved as far as possible — details on the migration page.
4. Connect payments, shipping and marketplaces from the integrations list and test orders on a staging domain.
5. Switch the domain — and only then choose a plan.

Frequently asked questions

Do Shop-Express and Turboshop charge commission on sales?

No. Both platforms state 0 % commission: you pay only the plan subscription, and the revenue stays with you.

Is there a Shop-Express review here?

We do not collect or rate reviews of competitors — that would not be fair. Look for independent Shop-Express reviews on third-party sites; in this article we compare only what can be verified: public pricing and features on the day of checking.

How much does an unlimited catalogue cost?

On Turboshop — from the Pro plan at 1,469 UAH/month billed annually. On the Shop-Express pricing page the maximum is 50,000 products on Pro and B2B.

Do I need a B2B plan if I only have a few wholesale customers?

On Shop-Express wholesale and promotional prices are available already on Basic, with full B2B on the B2B plan. On Turboshop the B2B portal with personal prices is on Turbo; if you only need a few price levels for a few customers, compare exactly those two options.

Can I start on Turboshop without paying?

Yes: the store is created for free and the plan is chosen at the end of the free period — you test the platform on your own catalogue first.

Summary

Shop-Express is a strong platform with generous product limits and a large set of CRM integrations; on Basic, Optimal and Pro it is cheaper or gives more SKUs for the same money, and we acknowledge that. We at Turboshop bet on something else: a catalogue with no ceiling, TurboSklad inventory, a B2B portal with AI agents and 1C, turnkey migration and optimisation for AI search. If your store plans to grow rather than just launch, that bet is on your side — and it makes Turboshop a solid Shop-Express alternative. The full feature list is on the features page, current prices on the pricing page.

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Sources: turboshop.ua/prices, shop-express.ua/price/ — verified in September 2026.