Blog

Glossary

CAC: customer acquisition cost — how to calculate and reduce it

What CAC is, the formula for customer acquisition cost, how to break CAC down by channel, how it connects to LTV, and the ways to reduce it — retargeting, repeat sales and organic traffic.

Updates

What's new in Turboshop: design without a developer

The first platform update digest: selectable header, footer and contacts variants, a design panel right on the storefront, a dark admin theme, a store that works out of the box and proper catalog SEO.

Sales

The sales funnel for an online store: stages and how to measure it

What a sales funnel is, which stages it consists of, how to calculate the conversion of each step with formulas, where stores lose orders and how to increase online store conversion.

Glossary

Seasonality in online store sales: how to plan your year

What sales seasonality is, how to identify the seasonality of your niche, how to prepare stock, ads and content for the peak, and what to do in the low season. A practical yearly plan for an online store.

Online store

What sells best online in 2026

Instead of a list of «hot products» — a working system for testing a niche: demand, margin, competition, seasonality, logistics and returns. With a step-by-step checklist and a scoring table.

Google Ads

The most common mistakes in setting up Google Shopping

The mistakes that keep Google Shopping ads from working: a rejected Merchant Center account, a raw product feed, price mismatches and one campaign for the whole catalog. Each with a fix.

Google Ads

Product page SEO: the basic principles

A breakdown of every element of a product page: a title and description formula, H1 and body copy, image alt text, specs and filters as content, reviews, Product markup and internal links — plus the mistakes that most often kill rankings.

Capabilities

What to do after launching a ready-made online store

A first-30-days checklist after an online store launch: where to get your first traffic, how to win first sales and reviews, set up analytics, run your first ads, recover abandoned carts — and what to measure in month one.

Capabilities

A review of Turboshop designs for different niches

How to pick an online store template for your niche — clothing, electronics, groceries, furniture or cosmetics, what you can customise without a designer and which mistakes cost conversions.

Integrations

Website performance monitoring tools

The five metrics a store owner actually needs at the start, four free data sources and a weekly check-list — without drowning in reports and jargon.

Integrations

How to set up online payments in an online store

A full guide: which payment methods a Ukrainian store needs, how to connect a payment provider step by step, when fiscal receipts are mandatory, how fees eat into your margin and what the buyer sees at checkout.