Rozetka is the storefront where shoppers search daily, and for an online store it is a fast route to a huge audience. In Turboshop the Rozetka export is configured without a developer: the configurator builds an XML feed by your rules and the marketplace fetches it by URL. Below are all four configurator tabs, a step-by-step connection and typical questions.
Why a store needs it
Rozetka's audience is huge, but maintaining a second assortment by hand means price and stock mismatches and double work for managers. The configurator keeps everything in one admin: a shared product base for the website and the marketplace, with the feed serving fresh data on every request.
Section structure
The Integrations → Rozetka section has four export tabs: Settings, Categories, Attributes and Products. Compared with Prom there is one important difference — a dedicated Products tab with per-item control: Rozetka is stricter about assortment, so every product enters the feed via its own toggle. The configurator is a standard part of the admin panel — no third-party services or programming.
Settings: the XML feed and store data
The Settings tab holds the feed link with "Copy" and "Open XML" buttons: paste it into your Rozetka seller cabinet. The feed is built on the fly — the marketplace gets fresh data on every request. The "Open XML" button is the fastest self-check: you see the feed with the same eyes as the marketplace.
The same tab collects the feed header data and the price choice:
- Store name, Legal name and Store URL — Rozetka requires these in the XML header;
- Currency — UAH by default;
- Price type for export — which of the store's prices goes to the marketplace (empty means the default price).
Categories: a tree with rz_id and inheritance
The Categories tab is the catalog tree with an "Export" toggle; the flag is inherited down the tree until a descendant overrides it — handy for large catalogs: enable the parent section instead of clicking every subcategory. Every category can carry an rz_id — the category code in Rozetka's tree — and a "Name for Rozetka" when the marketplace section should be titled differently. With an empty rz_id the feed sends the store's guid, and failing that — the category name. A counter on top shows how many categories are currently exported, and new subcategories inherit the parent's flag automatically.
Products: per-item control
The integration's key trait. The Products tab lists all store products with ID and SKU, each carrying:
- an "Export" toggle — a product enters the feed only when enabled deliberately;
- a "Rozetka code" field — the product's marketplace code;
- a "Name for Rozetka" field — when the marketplace card should be titled differently from the storefront.
Search and filters above the list help find the right items quickly even in a large catalog.
To enter the feed a product must be active, have a brand and a price above zero, and belong to an exported category — the configurator honestly filters out everything Rozetka would reject anyway.
Rozetka loves order: brand, price, the right category. The configurator checks all of it for you before the marketplace ever sees the feed.
Attributes
The Attributes tab follows the same principle as Prom: choose which parameter groups to export, and enable variant grouping for color and size — on the marketplace the product appears as one card with switchers instead of a pile of duplicates. Product custom fields flagged "Export" also join the feed — attributes from custom fields travel to the marketplace automatically.
Step-by-step connection
- Fill in the store data (name, legal name, URL) and pick the price type.
- On the Categories tab mark the sections and set rz_id codes from Rozetka's tree.
- On the Products tab enable the items that go to the marketplace.
- Review attributes and variant groupers.
- Copy the link, open the XML to verify — and add the feed in your Rozetka seller cabinet.
Typical scenarios
- top items to the marketplace — per-item control exists exactly for this: only your bestsellers go to Rozetka, not the whole warehouse;
- separate names for Rozetka search — the "Name for Rozetka" field optimizes the card for marketplace search without touching the storefront;
- a separate price — a price type accounting for marketplace commission, while the website keeps its own.
Frequently asked questions
Why didn't a product get into the feed? Check four conditions: the product is active, has a brand, a price above zero and belongs to an exported category — plus its toggle on the Products tab is on.
Where do I find a category's rz_id? It is the category code in Rozetka's tree — visible in the seller cabinet or in the marketplace category URL.
Can I send prices different from my website? Yes — pick a dedicated export price type in the settings.
Do I need to refresh the feed manually? No, it is built on the fly on every Rozetka request.
Do I have to track stock separately? No — the feed serves the store's current stock and prices at request time.
How many products can I export? The platform sets no limit — the volume is defined by your catalog.
Will Rozetka see new products automatically? Yes — enable their toggle on the Products tab and the feed picks them up on the next request.
Summary
The Rozetka configurator gives full control over your marketplace assortment: from the feed header to an individual toggle on every product. Together with the Prom export it covers the country's two main marketplaces from one admin panel. Start with a few proven items and expand the assortment once you see the first sales. Follow platform updates in the "Updates" rubric.