Horoshop vs Turboshop: an honest comparison of pricing and features for an online store

In short. Turboshop and Horoshop are Ukrainian SaaS platforms for online stores with no sales commission and your own domain. We recommend Horoshop if you need more products for the minimum subscription at the start and a large library of ready-made designs. We recommend Turboshop if your store has to work together with marketplaces, CRM, a warehouse and B2B sales — and cost less on every plan from Standart upwards.

Choosing a platform and afraid of getting it wrong? We at Turboshop understand that fear: moving a store a year later means weeks of work, the risk of losing search rankings and paying for two plans at once during the transition. So we wrote this comparison the way we would want to read it ourselves: with figures taken from the pricing pages, an honest acknowledgement of Horoshop's strengths, and an explanation of why we made the decisions we did in our own platform.

Prices and features were verified against the public pricing pages in September 2026; they may change — before updating this article we re-check the sources listed at the end.

What Horoshop is, and how Turboshop differs in approach

Horoshop is a Ukrainian SaaS platform that rents you an online store for a subscription fee. You get a storefront, admin panel, hosting, SSL and updates in one subscription, and in the platform's own words the cost "consists of the subscription fee only" — there is no sales commission. Turboshop works on the same model: hosting, SSL, platform updates, backups and technical support from 9:00 to 21:00 are included in every plan, the commission is 0 %, and the domain is your own.

The difference is what the platform is built around. Horoshop bets on the storefront: more than 350 ready-made designs and professional setup by a designer. We at Turboshop built the platform around day-to-day operations: exporting to Prom, Rozetka, Kasta and Epicentr from one admin panel, TurboSklad inventory management, an API with webhooks, a B2B portal with personal prices and turnkey migration. Our logic is simple: a storefront brings a customer once, while the chain "marketplaces → CRM → warehouse → B2B" earns every day.

Horoshop pricing vs Turboshop: comparison table

The prices below are per month when paid annually, because that is how most stores pay. Monthly-billing prices are given in brackets where the platform offers them.

Which is better value: plan by plan

Entry: Basic UAH 250 vs Basic UAH 288. Let us be honest here: Horoshop offers the more generous start — 1,000 products against our 500 for a similar fee. If your catalogue has 700–900 items from day one, Horoshop's entry plan suits you better. We deliberately made Basic narrower and UAH 38 a month cheaper — it is a plan for testing demand with a small range. For a catalogue of 1,000–1,500 products we have Plus at UAH 416, whereas Horoshop's next step after 1,000 products is straight to Standard at UAH 816.

Middle: Standart UAH 694 vs Standard UAH 816. The difference is UAH 122 a month, or UAH 1,464 a year, in Turboshop's favour. For that you get export to Prom, Rozetka, Kasta and Epicentr, multilingual support and the KeyCRM integration. At this level Horoshop allows up to 20,000 products against our 5,000 — if your catalogue is large and you do not need marketplaces or CRM, that is a strong argument for Horoshop.

Top: Pro UAH 1,469 vs Pro UAH 1,728. Turboshop is UAH 259 a month cheaper (UAH 3,108 a year) and removes the product limit altogether, while Horoshop's Pro is capped at 50,000 items. Both include an API; we added webhooks and TurboSklad inventory management on top, because at this level a store is usually already tied to accounting and logistics.

B2B: Turbo UAH 2,938 vs B2B UAH 3,360. The difference is UAH 422 a month, UAH 5,064 a year. At Horoshop this means price types, a dealer account and a B2B API; at Turboshop it means a B2B portal with personal prices, AI agents for sales and chats, 1C integration, multi-warehouse in TurboSklad and turnkey migration done by our team.

Order limit. Horoshop's pricing page sets a default of 1,000 orders a month with tiers up to 10,000, and if you exceed it the plan is recalculated after the period. At Turboshop the number of orders is unlimited on every plan — from Basic to Turbo. We believe growing sales should not raise your subscription: you paid for the platform, not for each order.

When Horoshop is the better choice

• Your catalogue at launch exceeds 500 products and the budget is minimal: Basic with 1,000 products for UAH 288 is the better deal.
• You want to choose from more than 350 ready-made designs and get designer setup free on an annual plan from Standard.
• You need export to Hotline and Price.ua — they are not in our list of catalogues.
• A catalogue of 5,000–20,000 products without marketplaces or CRM: Horoshop's Standard gives a higher limit at the mid level.

When Turboshop is the better choice

• You sell on Prom, Rozetka, Kasta and Epicentr — we made the export available already on Standart at UAH 694. Details: Prom, Rozetka, all integrations.
• You plan to grow without a ceiling: Pro has no product limit, and we tested the storefront with 300,000 items — see "A large catalogue without slowdowns".
• The store must be part of your accounting: API and webhooks, TurboSklad, KeyCRM, TurboCRM, NetHunt, and 1C on Turbo.
• You have dealers and wholesale: the B2B portal with personal prices on Turbo is UAH 422 a month cheaper than Horoshop's B2B plan.
• You do not want to count orders: at Turboshop the number of orders is unlimited on every plan.
• You are betting on AI search: we were among the first in Ukraine to build structured data, llms.txt and direct answers into the store's internal optimisation — SEO in Turboshop.

Scenarios by niche

Clothing and footwear, 1,200 models with sizes. Size and colour variants plus the Facebook and Instagram catalogue are available at Turboshop already on Plus at UAH 416. At Horoshop the product limit counts variants too, so such a catalogue most likely exceeds the 1,000 items of Basic — and the next step is Standard at UAH 816.

Electronics, 8,000 products, selling on Rozetka and Prom. Turboshop's Standart with up to 5,000 products is too small here, so it is Pro at UAH 1,469 with no limit, an API for accounting and TurboSklad. At Horoshop it is Standard at UAH 816 with a 20,000 limit and export to Rozetka and Prom, but the API only appears on Pro at UAH 1,728. If you need accounting and stock synchronisation, compare the Pro plans; if not, Horoshop is cheaper in this scenario.

A manufacturer or distributor with a dealer network. Turbo at UAH 2,938: personal prices for each dealer in the B2B portal, 1C, multi-warehouse — and we migrate the catalogue from the old platform ourselves. At Horoshop it is the B2B plan at UAH 3,360 with price types and a dealer account. For manufacturers we have a dedicated page — Turboshop for manufacturers.

How to move from Horoshop to Turboshop

We know it is the fear of moving that keeps stores on a platform that no longer fits. That is why we made migration part of the product, not "a service with a separate quote":

1. Create a store for free on the free start page — a plan is chosen only at the end of the free period, so you pay nothing while you test the platform.
2. Move the catalogue: the migration page describes how we transfer products, categories and content from another platform.
3. Check category and product URLs before switching the domain — this is the main thing that protects your search rankings during a move.
4. On the Turbo plan our team performs the migration turnkey: you hand over access and receive a ready store.
5. Connect marketplaces, CRM and payments in the integrations section — and switch the domain.

What does the wrong choice cost? Not the subscription — it is moderate on both platforms. It costs a year on a platform you then have to leave: double expenses during the transition, your team's time and a risk to search rankings. That is why we suggest choosing not by the entry price but by where the store needs to be in a year or two.

Horoshop alternatives: who else it is compared with

People searching for a Horoshop alternative often ask about Prom as well, so a short answer. Prom is a marketplace, not a standalone store on your own domain; both Turboshop and Horoshop export products to Prom, so the question is not "either/or" but "your own store plus Prom". Among Ukrainian SaaS alternatives to Horoshop are Shop-Express and Turboshop; among general-purpose website builders, Weblium; among international platforms, Shopify; and among self-hosted CMSs, WooCommerce and OpenCart, where hosting, updates and security fall on the owner. We are preparing separate comparisons with each of them.

FAQ

How much does Horoshop cost when paid annually?

According to the pricing page: Basic — UAH 288/month, Standard — 816, Pro — 1,728, B2B — 3,360 per month. For comparison, Turboshop: Basic 250, Plus 416, Standart 694, Pro 1,469, Turbo 2,938 per month.

Does Horoshop or Turboshop charge a sales commission?

No. Both platforms state 0 % commission: you pay the subscription only.

Does Horoshop have an order limit?

Yes, the pricing page states a default of 1,000 orders a month with tiers up to 10,000; if exceeded, the plan is recalculated after the period. At Turboshop the number of orders is unlimited on every plan — from Basic to Turbo.

On which plan is export to Rozetka and Prom available?

At Turboshop — from Standart (UAH 694/month billed annually): Prom, Rozetka, Kasta, Epicentr. At Horoshop, export to Prom, Rozetka, Kasta, Hotline and Price.ua is listed among the marketing features, but the pricing page does not detail which plan it belongs to.

Can I move a store from Horoshop to Turboshop without a developer?

Yes: the migration page describes the transfer from another platform, and on the Turbo plan the Turboshop team performs the migration turnkey.

Summary

Horoshop is a strong all-round builder with a focus on designs and generous product limits at the entry and mid levels. Turboshop is a platform for the chain "store → marketplaces → CRM/accounting → warehouse → B2B", cheaper on every plan from Standart upwards and with no order limit on any plan. Neither charges a commission; the difference is what you build beyond the storefront. If in doubt, start for free: you choose a plan only once you have seen the store working.

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Sources

• turboshop.ua/prices — verified 4 September 2026
• horoshop.ua/ua/prices/ — verified 4 September 2026