Assortment and publishers
Pick a focus: children’s books, non-fiction, local prose or comics. Agree terms with publishers or book distributors: batch size, volume discount and a catalog export with descriptions and cover images.
To build an online bookstore you need to put together an assortment and agree terms with publishers, launch the site, fill the catalog with ISBNs and genre sections, connect payments and delivery, and run your first ads. On the Turboshop builder a website for selling books goes live in a day, and the first year costs nothing.

A book catalog has its own rules — the builder covers them with no developers
Put the ISBN in the product SKU — buyers and search engines identify the exact edition by it, and on-site search finds a book by number, title or author.
Fiction, sci-fi, non-fiction, children’s literature — genre sections take a few clicks, and filters by author, publisher and language work out of the box.
Author, publisher, year of publication, page count, cover type and language — every book attribute shows on the card and doubles as a catalog filter.
Sell an upcoming print run before it reaches the warehouse: pre-orders capture demand early and help you plan the publisher order more precisely.
Sell paper and electronic books side by side: formats are split by a filter, and digital goods are delivered to the buyer automatically after payment.
Curated lists and series pages are easy to build in the catalog and share with a book blogger — in this niche recommendations beat banners.
Everything a bookstore cannot run without is already in the platform — nothing to build:
Selling e-books too — see how digital goods work: the file is delivered to the buyer automatically after payment. The general launch algorithm is covered in the how to open an online store guide, and you can test the niche at no cost on the free plan.
Covers are the main visual content of a bookstore, so the design should stay out of their way. Pick a template with a clean product grid and a prominent search bar: in this niche on-site search is used more than anywhere else. Logo, colors and banners change with no code.
Browse Ready-Made DesignsThe
Basic
Everything you need to launch your first online store: a ready design, payments and delivery — start selling today.
Plus
For stores that outgrew the start: more products, filters and variants, a catalog on Facebook and Instagram.
Everything in Basic, plus:
Standart
For growing stores: marketplaces, filters, marketing tools and CRM integration — everything to boost sales.
Everything in Plus, plus:
Pro
Maximum power with no limits: API, TurboSklad inventory, advanced SEO and 24/7 site monitoring.
Everything in Standart, plus:
Turbo
Everything in Pro plus wholesale and scale tools: a B2B portal with personal prices, AI sales agents, 1C integration, multi-warehouse and turnkey migration.
Everything in Pro, plus:
From sign-up to the first order
Pick a focus: children’s books, non-fiction, local prose or comics. Agree terms with publishers or book distributors: batch size, volume discount and a catalog export with descriptions and cover images.
Sign-up, a ready-made bookstore design, your logo and colors — a basic book-selling website is ready in a day, with no developers.
Set up genre sections and filters, add books with ISBN, author, publisher and year — manually or by importing a supplier price list.
Online payments, cash on delivery and shipping switch on from the dashboard. Then come search ads for book titles and authors, a social catalog and deals with book bloggers.