To create an online clothing store you need to pick a product range and suppliers, build the site on a store builder, set up a catalog with size charts and photos on a model, connect payments and delivery, and launch ads. On Turboshop this takes no developers: the store launches in a day and the first year costs nothing.
The clothing niche has its own rules — the platform covers them with no custom work
Product attributes are configured for the niche: size, height, fabric composition, real garment measurements. A size chart on the product page and a size filter in the catalog are the main way to cut returns.
Multiple photos per product, a gallery from different angles and “complete look” collections. Clothing is bought with the eyes: a lookbook shows the item as an outfit and raises the average order value.
Exchange and 14-day return terms are placed where buyers see them — a dedicated page and a block on the product page. That removes the biggest fear of buying clothes online.
Banners for a new collection, “new arrivals” and “sale” blocks, promo prices and badges on product cards — a season is prepared in advance and switched in a few clicks.
The catalog is filled by importing a supplier price list, so you can start with no warehouse of your own — on the clothing dropshipping model.
A Facebook and Instagram catalog and a Google product feed are generated automatically — your social storefront and product ads work from day one.
A website for selling clothes is more than a storefront. Everything a store cannot work without is ready out of the box:
Want to start without buying stock — look at the clothing dropshipping model: the supplier ships orders straight to the buyer. The general launch algorithm is covered in the how to open an online store guide, ready-made designs help you pick the look of your storefront, and the pricing page lets you compare packages. Ready to go — create your store for free.
From choosing a product range to your first orders
Do not sell “all clothing at once”: pick a direction — women’s or men’s clothing, kids’ wear, sportswear, plus sizes or wardrobe basics. Ask suppliers about the minimum order, whether photos and descriptions are provided, and how often stock levels are updated.
Pick a fashion template, add your logo and brand colors — a storefront with large seasonal collection banners is ready without a designer or a developer.
For every item — model photos from different angles, fabric composition, a size chart and real measurements. Add size and color filters and lookbook collections: buyers take an outfit, not a single item.
Online payments, delivery services and 14-day return terms are configured from the dashboard. Then come the first ads: Instagram and TikTok show items in real life, while Google shopping campaigns bring people already searching for a specific model.
The
Basic
Everything you need to launch your first online store: a ready design, payments and delivery — start selling today.
Plus
For stores that outgrew the start: more products, filters and variants, a catalog on Facebook and Instagram.
Everything in Basic, plus:
Standart
For growing stores: marketplaces, filters, marketing tools and CRM integration — everything to boost sales.
Everything in Plus, plus:
Pro
Maximum power with no limits: API, TurboSklad inventory, advanced SEO and 24/7 site monitoring.
Everything in Standart, plus:
Turbo
Everything in Pro plus wholesale and scale tools: a B2B portal with personal prices, AI sales agents, 1C integration, multi-warehouse and turnkey migration.
Everything in Pro, plus:
