To create an online cosmetics store you need to pick a product range and trusted suppliers with certificates, build the site on a store builder, set up product pages with ingredients and expiry dates, connect payments and delivery, and launch beauty ads. On Turboshop this takes no developers: the cosmetics store launches in a day and the first year costs nothing.
The beauty niche has its own rules — the platform covers them with no custom work
Product attributes are configured for the niche: full ingredient list, active ingredients, skin or hair type, usage and volume. Buyers read ingredients more carefully than descriptions — a transparent page removes doubts before the cart.
Multiple photos per product, macro shots of texture and shade swatches on skin. Cosmetics are bought with the eyes: a swatch shows the real color and finish and cuts “wrong shade” returns.
Batch stock control by expiry date and a place for quality certificates on the product page. In cosmetics reputation beats price — authenticity and batch freshness must be shown, not just promised.
Testers and minis as separate items lower the barrier to a first purchase and grow the cart. A “sample free with a set” format works well for a first contact with the brand.
Reviews, ratings and beauty write-ups on the product page sell cosmetics better than banners. In the beauty niche social proof decides more than price — collect it systematically.
Bundles like “cream + serum”, care sets and add-ons raise the average order value. A Facebook and Instagram catalog and a Google product feed are generated automatically — your social storefront works from day one.
A website for selling cosmetics is more than a storefront. Everything a store cannot work without is ready out of the box:
Connect a social storefront through integrations: an Instagram catalog and product feed — with no developers. The general launch algorithm is covered in the how to open an online store guide, ready-made designs help you pick the look of your beauty storefront, and the pricing page lets you compare packages. Ready to go — create your store for free.
From choosing a product range to your first orders
Do not sell “all cosmetics at once”: pick a direction — skincare, makeup, organic, Korean or professional products. Vet suppliers carefully: official distributors, quality certificates, fresh batches with reasonable expiry dates. A single expired or counterfeit product costs the store its customers’ trust.
Pick a beauty template: light colors, large product photos, banners for new arrivals and promos. Add your logo and brand palette — the store will look like a brand, not a catalog, without a designer or a developer.
For every product — full ingredient list and actives, skin or hair type, volume, usage and expiry date. Add texture and swatch photos, filters by skin type and brand, and bundles for cross-selling: buyers take a care set, not a single item.
Online payments, delivery services and honest return terms are configured from the dashboard (opened cosmetics cannot be returned for hygiene reasons — the rules are visible upfront). Then come the first ads: beauty reviews on Instagram and TikTok, Google shopping campaigns for specific brands and products.
The
Basic
Everything you need to launch your first online store: a ready design, payments and delivery — start selling today.
Plus
For stores that outgrew the start: more products, filters and variants, a catalog on Facebook and Instagram.
Everything in Basic, plus:
Standart
For growing stores: marketplaces, filters, marketing tools and CRM integration — everything to boost sales.
Everything in Plus, plus:
Pro
Maximum power with no limits: API, TurboSklad inventory, advanced SEO and 24/7 site monitoring.
Everything in Standart, plus:
Turbo
Everything in Pro plus wholesale and scale tools: a B2B portal with personal prices, AI sales agents, 1C integration, multi-warehouse and turnkey migration.
Everything in Pro, plus:
