To create an online furniture store you need to pick a product range and manufacturers, build the site on a store builder, set up cards with dimensions, materials and photos from different angles, arrange oversized delivery, assembly and prepayment, and launch ads. On Turboshop this takes no developers: the store launches in a day and the first year costs nothing.
The furniture niche has its own rules — the platform covers them with no custom work
Attributes are configured for the niche: width, depth, height, frame and upholstery material, sleeping area size. Precise dimensions and a size filter help the buyer see whether a piece fits their room — and remove most returns.
Multiple photos per product, a gallery from all sides, in-room photos and a 3D view. The more the buyer rotates a sofa or wardrobe, the more confidently they order — furniture is bought with the eyes.
Oversized delivery terms go on a dedicated page and on the card: to the entrance or into the apartment, carrying to the floor, the price of each service. The buyer sees the full delivery cost before checkout.
Assembly and installation can be a separate line item or included in the price. An “assembly and warranty” block on the card removes the fear of “who will put this together”.
For made-to-order items the card states an honest production lead time and the prepayment scheme. Transparent terms make made-to-order furniture predictable — for the buyer and for you.
A Google Merchant Center product feed and a Facebook and Instagram catalog are generated automatically — shopping ads with furniture photographed in interiors and remarketing work from day one.
A website for selling furniture is more than a storefront. Everything a store cannot work without is ready out of the box:
The general launch algorithm is covered in the how to open an online store guide, ready-made designs help you pick the look of a furniture storefront, and the pricing page lets you compare packages. Ready to go — create your store for free.
From choosing a product range to your first orders
Define your focus: cabinet or upholstered furniture, kitchens, children’s rooms or made-to-order pieces. With the manufacturer, fix the production lead time, prepayment terms and who handles delivery and assembly — these agreements directly shape what you promise the buyer.
Furniture is a visual niche: the buyer mentally fits a sofa into their interior. Pick a template with large photos and a spacious catalog grid, add your logo and colors — the storefront is ready without a designer or a developer.
For every item — dimensions (width, depth, height), materials, photos from different angles and in interiors, and a 3D view where possible. For made-to-order items state the production lead time. Filters — by type, size, material and color.
Online payments, prepayment, oversized delivery and assembly are configured from the dashboard. Then come ads: Google shopping campaigns with furniture photographed in interiors and remarketing bring back those who already viewed a product (the decision cycle in furniture is long).
The
Basic
Everything you need to launch your first online store: a ready design, payments and delivery — start selling today.
Plus
For stores that outgrew the start: more products, filters and variants, a catalog on Facebook and Instagram.
Everything in Basic, plus:
Standart
For growing stores: marketplaces, filters, marketing tools and CRM integration — everything to boost sales.
Everything in Plus, plus:
Pro
Maximum power with no limits: API, TurboSklad inventory, advanced SEO and 24/7 site monitoring.
Everything in Standart, plus:
Turbo
Everything in Pro plus wholesale and scale tools: a B2B portal with personal prices, AI sales agents, 1C integration, multi-warehouse and turnkey migration.
Everything in Pro, plus:
