To open an online lingerie store you need to pick a product range and suppliers, build the site on a store builder, set up a catalog with detailed size charts, honestly state hygiene-based return rules, connect payments with discreet delivery, and launch ads.
The lingerie niche has its own rules — the platform covers them with no custom work
For bras — the underbust measurement and cup size with instructions on how to measure; for briefs and loungewear — measurements in centimeters, not just S/M/L. The more accurate the size chart, the fewer support requests and unclaimed parcels.
Lingerie is subject to hygiene-based return restrictions. The rules are placed where buyers see them — a dedicated page and a block on the product page, visible before checkout. Buyers accept this when the terms are shown in advance.
An opaque parcel with no content description on the label is an essential detail of the niche. Delivery settings let you keep packaging discreet, and buyers appreciate it.
Products are grouped into "bra + briefs" sets, pajama sets and gift boxes. Sets noticeably raise the average order value and work during pre-holiday peaks.
The catalog is structured by segment — basics, seamless, shapewear, loungewear — and by need, so the buyer quickly finds an item for their body type.
A Facebook and Instagram catalog and a Google product feed are generated automatically, out of the box. For lingerie, Instagram with aesthetic content and remarketing to visitors who viewed sets work well.
A website for selling underwear is more than a storefront. Everything a store cannot work without is already prepared:
Want to start without buying stock — look at the lingerie dropshipping model: the supplier ships orders straight to the buyer. The general launch algorithm is covered in the how to open an online store guide, the designs catalog helps you pick the look of your storefront, and the pricing page lets you compare packages. Ready to go — create your store.
From choosing a product range to your first orders
Define the segment — women’s lingerie, men’s underwear, seamless, shapewear, loungewear or gift sets. Check with suppliers on the completeness of size charts (for bras that means dozens of band-and-cup combinations), fabric quality and the availability of ready-made photos.
Pick a template from the designs catalog with a restrained palette and large photos — no aggressive banners, with neat selections like "everyday basics" and "gift sets". The logo and brand colors are added in minutes.
For every item — a detailed size chart with measuring instructions, fabric composition and care recommendations. Group products into sets and gift boxes: bundles raise the average order value, while accurate charts reduce returns.
Online payments, delivery services with discreet packaging and hygiene-based return rules are configured from the dashboard. Then come the ads: Instagram with aesthetic content, remarketing to visitors who viewed sets, and search campaigns on brand queries.
The
Basic
Everything you need to launch your first online store: a ready design, payments and delivery — start selling today.
Plus
For stores that outgrew the start: more products, filters and variants, a catalog on Facebook and Instagram.
Everything in Basic, plus:
Standart
For growing stores: marketplaces, filters, marketing tools and CRM integration — everything to boost sales.
Everything in Plus, plus:
Pro
Maximum power with no limits: API, TurboSklad inventory, advanced SEO and 24/7 site monitoring.
Everything in Standart, plus:
Turbo
Everything in Pro plus wholesale and scale tools: a B2B portal with personal prices, AI sales agents, 1C integration, multi-warehouse and turnkey migration.
Everything in Pro, plus:
Size charts, return rules, discreet packaging, payments and ads — on one platform
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