To create an online shoe store you need to pick a product range and suppliers, build the site on a store builder, set up a catalog with size charts and insole length in centimeters, offer easy size exchanges, connect payments and delivery, and launch ads.
The shoe niche has its own rules — the platform covers them with no custom work
Besides the standard size grid, the product page states the insole length in centimeters for every size — the most accurate way for the buyer to avoid a mistake. A size conversion table and a size filter in the catalog cut returns.
Several photos per model: side, top, sole, a close-up of the material. Shoes are bought with the eyes — a full gallery removes doubts and builds trust in the product page.
A simple, visible "wrong size — we exchange it" procedure and 14-day return terms after trying the shoes on are placed where buyers see them. A buyer who knows the exchange is hassle-free orders more confidently.
Banners for seasonal selections — "autumn boots", "gym sneakers", "summer sandals", plus "new" and "sale" badges. The winter collection is prepared in summer, the summer one in winter, and the storefront switches in a few clicks.
Separate brand pages help both buyers and search: someone looks for a specific model or brand and lands straight on the right selection.
A Facebook and Instagram catalog and a Google product feed are generated automatically, out of the box. Shopping campaigns work well for searches with a specific model or brand, while social media works for seasonal selections.
A website for selling shoes is more than a storefront. Everything a store cannot work without is already prepared:
Want to start without buying stock — look at the shoe dropshipping model: the supplier ships orders straight to the buyer. The general launch algorithm is covered in the how to open an online store guide, the designs catalog helps you pick the look of your storefront, and the pricing page lets you compare packages. Ready to go — create your store.
From choosing a product range to your first orders
Pick a segment — women’s or men’s shoes, kids’ footwear, sportswear, brand lines or Ukrainian manufacturers. Ask suppliers about the completeness of size runs, the ability to reorder popular sizes and the availability of quality photos: a model without mid-range sizes effectively does not sell.
Pick a template from the designs catalog with spacious product cards and banners for seasonal selections, add your logo and brand colors — the storefront is ready without a designer or a developer.
For every model — photos from different angles, upper material, a size chart and insole length in centimeters. Add filters by size, color and season plus a "how to measure your foot" guide: without a size filter a shoe catalog does not work.
Online payments, delivery services and a simple size-exchange procedure are configured from the dashboard. Then come the first ads: Google Shopping campaigns bring people searching for a specific model, while Instagram and TikTok show seasonal selections.
The
Basic
Everything you need to launch your first online store: a ready design, payments and delivery — start selling today.
Plus
For stores that outgrew the start: more products, filters and variants, a catalog on Facebook and Instagram.
Everything in Basic, plus:
Standart
For growing stores: marketplaces, filters, marketing tools and CRM integration — everything to boost sales.
Everything in Plus, plus:
Pro
Maximum power with no limits: API, TurboSklad inventory, advanced SEO and 24/7 site monitoring.
Everything in Standart, plus:
Turbo
Everything in Pro plus wholesale and scale tools: a B2B portal with personal prices, AI sales agents, 1C integration, multi-warehouse and turnkey migration.
Everything in Pro, plus:
Size charts, insole length, size exchanges, payments and ads — on one platform
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