E-commerce terms in plain language: what they mean, how to calculate them, how to apply them in your store.
Glossary
Online store brand identity: how to build a visual style
What brand identity is, which elements it consists of and how to build the visual style of an online store on your own — without a designer or a big budget. Practical steps, an element table, common mistakes and a launch checklist.
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Glossary
CAC: customer acquisition cost — how to calculate and reduce it
What CAC is, the formula for customer acquisition cost, how to break CAC down by channel, how it connects to LTV, and the ways to reduce it — retargeting, repeat sales and organic traffic.
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Glossary
Seasonality in online store sales: how to plan your year
What sales seasonality is, how to identify the seasonality of your niche, how to prepare stock, ads and content for the peak, and what to do in the low season. A practical yearly plan for an online store.
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