Setting up and optimizing ad campaigns.
Google Ads
The most common mistakes in setting up Google Shopping
The mistakes that keep Google Shopping ads from working: a rejected Merchant Center account, a raw product feed, price mismatches and one campaign for the whole catalog. Each with a fix.
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Google Ads
Product page SEO: the basic principles
A breakdown of every element of a product page: a title and description formula, H1 and body copy, image alt text, specs and filters as content, reviews, Product markup and internal links — plus the mistakes that most often kill rankings.
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