Tagged ad links in a minute, with no mistakes in the tags
See which campaign brings orders: UTM links with presets and Google Ads macros, with tags saved alongside orders and enquiries
What it gives your business
Consistent tags, no mistakes
At Turboshop we transliterate values, lowercase them and replace spaces with hyphens, so one source doesn’t split into several rows in your report.
Presets for ad platforms
One click on Google Ads, Facebook Ads, Instagram, TikTok, Email, Telegram or SMS fills in utm_source and utm_medium, so you don’t have to remember the right values.
The source in every order
Tags from the link are saved with the order, the form enquiry and the shopper’s sign-up, so you see which campaign brings in money.
Short link in one click
Shorten the finished link to /s/code right away, so it fits into an SMS or a post and clicks are counted in the short links section.
Features
Five UTM fields with hints
utm_source, utm_medium and utm_campaign are required, utm_content and utm_term optional, and each field explains what goes in it.
Traffic source presets
Google Ads, Facebook Ads, Instagram, TikTok, Email, Telegram and SMS: one click fills in source and medium together.
Google Ads macros
Campaign, ad group and ad IDs, keyword, match type, network, device, position and location insert into the field in one click.
Live link preview
The address builds as you type and copies with one button, and we warn about Cyrillic in values and transliterate it.
Cheat sheet with 17 examples
Ready-made tagging for Google Ads and Shopping, Facebook, Instagram, TikTok, YouTube, newsletters, Viber, Telegram, push, price comparison sites, bloggers, partners, QR codes and AI assistants.
Shorten straight away
The Shorten button creates a short link to the built address, ad platform macros included.
Tags kept for the whole visit
Tags from the landing page stay with the shopper while they browse and end up in the order, enquiry or account.
Automatic gclid and fbclid labels
An untagged gclid visit is labelled google / cpc and fbclid facebook / paid, while explicit tags in the link always win.
The domain the shopper came from
Along with the tags we save the referring site’s domain, so even untagged visits are visible.
Tags in orders and enquiries
The orders and enquiries tables have utm_source, utm_medium and utm_campaign columns, and orders can also be filtered by all five tags.
Who it is for
- Stores running ads on Google, Meta or TikTok.
- Stores sending email, SMS, Viber and Telegram campaigns.
- Marketers and agencies who need consistent tagging across campaigns.
- Stores working with bloggers, partners and price comparison sites.
How to connect
- 1Sign in to your Turboshop dashboard and pick a store.
- 2Open the add-on and connect it — paid ones are checked out in the dashboard.
- 3The add-on turns on in your store admin, with settings in its own section.
FAQ
Where is the builder?
In your store admin, under Marketing, next to short links. It is built into Turboshop and works in every store.
Can I use ad platform macros?
Yes. Google Ads macros such as {campaignid} or {keyword} are one click away, and you can type in any others. We keep them unchanged and don’t break the link when shortening it.
What if a shopper arrives without tags?
If the address has a gclid or fbclid, we label the source as Google or Facebook ourselves. Otherwise we save the domain of the referring site.
Where do I see the results?
Tags are visible in every order and enquiry, and the UTM statistics report counts orders and revenue for each source, medium or campaign.
UTM builder
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