See which ads bring in orders and money
Find out which ads make money: orders, revenue and share for each UTM tag over any period, plus a chart on your dashboard
What it gives your business
Revenue for every source
At Turboshop we count orders and their total for each UTM tag value, so you see where to put your ad budget.
Any slice of a campaign
Switch the report between source, medium, campaign, keyword and ad content to find exactly the ads that sell.
The period you need
Set start and end dates to judge a promo week or a campaign’s month on its own.
The picture in front of you daily
The Orders by UTM segments widget shows the order split as a chart on the admin dashboard, so you don’t have to open the report every time.
Features
UTM statistics report
A dedicated page in the orders section: tag value, number of orders, total and share of the overall sum.
Five UTM fields to choose from
utm_source, utm_medium, utm_campaign, utm_term and utm_content: the report rebuilds as soon as you pick one.
Date filter
Start and end dates limit the report to orders created in that period.
Share of revenue
A progress bar and a percentage show how much of the period’s order total each tag value brings.
Totals row
The bottom of the table shows the total number and sum of tagged orders for the chosen period.
Dashboard chart
A doughnut chart by source, medium or campaign: up to 10 largest segments, the rest under Others, untagged under No UTM, drafts excluded.
UTM filters in the orders list
Orders can be filtered by each of the five UTM tags, with source, medium and campaign columns next to each order.
Tags in enquiries
The form enquiries table shows the source, medium and campaign of every enquiry.
Shareable report link
The chosen field and period are kept in the page address, so you can send the report to a colleague with admin access.
Who it is for
- Stores advertising across several channels at once.
- Owners who allocate the ad budget themselves.
- Marketers and agencies reporting campaign results to the owner.
- Stores with newsletters, bloggers and partners, each channel with its own tags.
How to connect
- 1Sign in to your Turboshop dashboard and pick a store.
- 2Open the add-on and connect it — paid ones are checked out in the dashboard.
- 3The add-on turns on in your store admin, with settings in its own section.
FAQ
Where does the report data come from?
From the UTM tags the shopper arrived with: we save them with the order. The UTM builder makes tagging links easy.
Are untagged orders counted?
The report table includes only orders where the chosen tag is filled in. On the dashboard chart, untagged orders appear as a separate No UTM segment.
Why does one source show up as several rows?
The report groups tag values exactly as they are, so google and google-ads are different rows. Tag links in the UTM builder, which brings values to one format.
Do I need to set anything up?
No, the report is built into Turboshop and works in every store. Tags are saved with orders automatically.
Can an AI assistant analyse this data?
Yes, if our MCP server for Claude or ChatGPT is connected to your store: it sees orders by UTM tag compared with the previous period. You can connect it as the «AI assistant (MCP)» add-on.
UTM statistics
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