Your products in Google Shopping, with a ready Merchant Center feed
Show products in Google Shopping: the store product XML feed for Google Merchant Center is generated automatically.
What it gives your business
Products where shoppers search
At Turboshop we build a product XML feed for Google Shopping and Google’s free product listings, so shoppers see your products with price and photo right in search.
No manual exports
The feed is generated automatically from your active products, and Merchant Center fetches it on a schedule, so prices and availability in Google keep up with your site.
Fewer Merchant Center warnings
We pass brand, product code, a valid barcode and the Google category, and strip HTML formatting from descriptions, so your products get full visibility.
Easier ad campaigns
Product marketing segments go into the feed as custom_label_0, so in Google Ads you can split campaigns into, say, bestsellers and sale items.
Features
Title from the meta title
The product’s Google title comes from the card’s meta title, so you control it without renaming the product in your catalog.
Identifiers and categories
Product code as mpn, brand, full category path and the Google category set in category settings.
Color from the filter
The product’s color comes from the color filter, which matters for clothing, shoes and accessories.
Accurate availability
In stock, backorder or preorder, with a date where Google requires one.
Bundles and multipacks
A bundle is exported as a set with its own price, and a pack such as a box of 6 can be exported as a separate offer with a per-unit price.
A feed for every language
Each language version of the site has its own feed with translated titles and the currency set for that language.
Who it is for
- Stores that want their products shown in Google Shopping.
- Clothing, shoe and accessory stores, where Google weighs color and category.
- Owners running product ads in Google Ads who split campaigns by segment.
- Stores with preorders, bundles or products sold in packs.
How to connect
- 1Sign in to your Turboshop dashboard and pick a store.
- 2Open the add-on and connect it — paid ones are checked out in the dashboard.
- 3The add-on turns on in your store admin, with settings in its own section.
FAQ
What do I need for my products to appear in Google?
Your own Google Merchant Center account. In the store admin, open Marketing → Google Merchant, copy the feed address and add it to Merchant Center as a scheduled data source.
How long until I see results?
Google usually reviews products within three days. Check statuses and warnings in your Merchant Center account.
Do all products go into the feed?
Active products with a price, photo and description go into the feed. Google doesn’t accept services, so they are left out, and a bundle without its own set photo appears as soon as you add one.
Google Merchant Center
No Turboshop store yet?
Create an online store — connect add-ons whenever you need them.