SEO is configuring your site so its pages rank at the top of Google and bring free traffic. In Turboshop all the tools you need are already in the admin.
1. Page metadata
Set the title and description for pages, categories and products in Settings → Metadata (and on the «Metadata» tab of the cards). This is what users see in Google results.
2. Clean URLs and redirects
Keep your URLs clean, and when they change set up 301 redirects in Settings → Redirects so you don't lose rankings or create broken links.
3. Sitemap and robots.txt
The sitemap for search engines is available under Integrations → Sitemap (/sitemap.xml), and indexing rules are in Settings → General settings → robots.txt.
4. Content
Regular articles in Site → Blog and quality product descriptions bring traffic for informational queries and build trust.
Why it matters
Organic search traffic means customers you don't pay for every time. Correct metadata, URLs and content give a steady stream of orders.